The NATA-Cast is the official podcast of the National Athletic Trainers’ Association, providing in-depth conversations about health care topics that interest you – the athletic trainer.
Challenge
Create a visual identity for the podcast that echoes the style and branding of the NATA, that can be adapted to different topics/series, while still being recognizable and usable across various digital platforms where the podcast is either hosted or marketed.
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Solution
Utilizing a “vintage” color palette and fonts that evoke an old-school radio feel, while still being modern. By swapping the colors around for the show’s different topic series, everything blends together as being part of the same podcast, while being identifiable as individual series under the same umbrella.
Phone mockup from Freepik.