In 2017, Nissan hosted the “Rogue Trip,” a two-day publicity event that was a scavenger hunt, road test and charity fundraiser all in one. Ten media teams drove new 2017 Nissan Rogues, documenting their journey on social media and competing in challenges for points (i.e., bragging rights), all while raising money for charity.
Client
Nissan
Awards
2017 Davey Award (silver)
Date:
July 23, 2017
Photos courtesy of Nissan.
