NISSAN #RogueTrip

NISSAN #RogueTrip

In 2017, Nissan hosted the “Rogue Trip,” a two-day publicity event that was a scavenger hunt, road test and charity fundraiser all in one. Ten media teams drove new 2017 Nissan Rogues, documenting their journey on social media and competing in challenges for points (i.e., bragging rights), all while raising money for charity.

Read more.

 
Client

Nissan

Awards

2017 Davey Award (silver)

Date:

July 23, 2017

Photos courtesy of Nissan.

Axalta

Axalta: Color of the Year

Client

Axalta Coating Systems

Awards

Communicator Award (Award of Distinction)

Date:

2015-2018

Details

Client
Axalta Coating Systems

Awards
Communicator Award (Award of Distinction)

Date:
2015-2018

Title IX 50th Anniversary

Title IX: Celebrating 50 Years

In 2022, NATA celebrated the 50th anniversary of Title IX, which went into effect June 23, 1972.
 
Challenge
Needed a campaign visual identity and tactics that referenced the feminine-driven aspect of Title IX, while reinforcing the strength and professionalism of the empowered women and other people who fought against sex and gender discrimination in the workplace, and continue to do so to this day.
Solution
Using strong, bold Bauhaus fonts and groovy, retro colors to throwback to the initial era of Title IX (1970s). Included the laurel motif as a sort of “Golden Anniversary” symbol. Tactics included logo and graphics, as well as trade show displays, blog/article image templates, and other digital and print media.

NATM 2021

National Athletic Training Month 2021

National Athletic Training Month (NATM) is held every March in order to spread awareness about the important work of athletic trainers. In addition to providing logos, posters, press releases, sample media alerts and PR toolkits, NATA also hosts several virtual engagement opportunities during the month-long celebration.
 
The tagline for 2021 was, “(Athletic Trainers are) Essential to Health Care.“

Details

  • Cconcepted, created, and finalized the logo and overall style for the campaign.
  • Created all tactics for the campaign across print and digital, including magazine ads, social media graphics, and a full-size poster.
  • Oversaw all creative direction for the duration of the campaign.
Poster mockup from Freepik. Stationery set mockup from mockups-design.com