To roll out their new line of “Midnight Edition” vehicles, NISSAN hosted a “midnight” event at the 2017 Chicago Auto Show. During my time at Premier Communications Group, I created an original event logo that was displayed across fluorescent USB wristbands, promotional notebooks, media badges, looping GIFs, and other print materials to give the event a dancehall vibe that would rival even the most exclusive of nightclubs. It was even transformed into a custom neon light-up sign for the event.