In 2022, NATA celebrated the 50th anniversary of Title IX, which went into effect June 23, 1972.
Challenge
Needed a campaign visual identity and tactics that referenced the feminine-driven aspect of Title IX, while reinforcing the strength and professionalism of the empowered women and other people who fought against sex and gender discrimination in the workplace, and continue to do so to this day.
Solution
Using strong, bold Bauhaus fonts and groovy, retro colors to throwback to the initial era of Title IX (1970s). Included the laurel motif as a sort of “Golden Anniversary” symbol. Tactics included logo and graphics, as well as trade show displays, blog/article image templates, and other digital and print media.
