Market Fresh
Japan Athletic Trainers’ Organization
The Japan Athletic Trainers’ Organization (JATO) is the professional membership association for certified athletic trainers and others who support the athletic training profession in Japan. The JATO was founded in 1996 and has become the official affiliate of National Athletic Trainers’ Association (NATA) since 2014. There are about 200 members today, and the JATO has provided several membership benefits not only holding a symposium and a seminar that can provide continuing education units, but also providing sports medicine related information via social networking services to update members’ knowledge. The JATO continues to contribute developing and promoting athletic training in Japan and Asia by collaborating with sports medicine and sciences related national and international organizations.
Challenge
Create a logo that echoes the style and branding of the NATA, while retaining JATO’s own identity as the national professional organization for athletic trainers for Japan.
Solution
A simple callback to the “AT” in NATA’s logo with the Rod of Asclepius to represent athletic training as a health care profession, with the minimalist imagery of a cherry blossom (sakura, 桜) incorporated, as chosen by popular vote by leaders of JATO. The “rising sun” motif and color red was chosen as well to reflect Japan in the visual identity.
Stationery mockup from mockups-design.com. Stock photos from Pixabay.
Premier Communications Group
During my time at Premier Communications Group, I spearheaded a brand update/refresh for the agency, including an updated logo, color scheme, fonts, print/promotional materials, and website. Before implementing the new website in 2017, the website they had been using was at least 5-6 years old and cluttered with content that was both old and unnecessary.
Based on a free-to-use, pre-coded website template, I changed the fonts and colors accordingly, and incorporated a lightbox grid for the Portfolio and Community pages. I handled everything from the initial planned flow of the site and its pages, to designing graphics, adjusting code, writing copy, and finally pushing the site live.
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Desktop mockup PSD courtesy of CePixel.
NATM 2021
National Athletic Training Month (NATM) is held every March in order to spread awareness about the important work of athletic trainers. In addition to providing logos, posters, press releases, sample media alerts and PR toolkits, NATA also hosts several virtual engagement opportunities during the month-long celebration.
The tagline for 2021 was, “(Athletic Trainers are) Essential to Health Care.“
- Cconcepted, created, and finalized the logo and overall style for the campaign.
- Created all tactics for the campaign across print and digital, including magazine ads, social media graphics, and a full-size poster.
- Oversaw all creative direction for the duration of the campaign.
Poster mockup from Freepik. Stationery set mockup from mockups-design.com
The NATA-Cast
The NATA-Cast is the official podcast of the National Athletic Trainers’ Association, providing in-depth conversations about health care topics that interest you – the athletic trainer.
Challenge
Create a visual identity for the podcast that echoes the style and branding of the NATA, that can be adapted to different topics/series, while still being recognizable and usable across various digital platforms where the podcast is either hosted or marketed.
Solution
Utilizing a “vintage” color palette and fonts that evoke an old-school radio feel, while still being modern. By swapping the colors around for the show’s different topic series, everything blends together as being part of the same podcast, while being identifiable as individual series under the same umbrella.
Phone mockup from Freepik.
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Welcome to JupiterX Sites. This is your first post. Edit or delete it, then start blogging!
Hello world!
Welcome to JupiterX Sites. This is your first post. Edit or delete it, then start blogging!